Brands students have worked with
"My Reel ended up on good morning america!"
JOIN TODAY ⟶
"Millie suggested I start holiday recipes weeks before the holiday, rather than the week of like I had previously been doing. For Halloween, I shared a scare-cuterie board that went viral (36M views) and ended up on Good Morning America!"
- STephanie
I get it. You're exactly where I was just a few years ago...
You've spent countless nights scrolling through Instagram, watching other creators build thriving communities while you wonder:
"Why does everyone else seem to have it figured out?"
You save endless posts about growth strategies, screenshot other creators' aesthetics for "inspiration," and have a Notes app full of content ideas... but something keeps holding you back.
→ You're overwhelmed by all the Instagram features and don't know how to use them effectively.
→ You struggle with showing up consistently and creating content that stands out among all the trends.
→ You're not sure how to work with the algorithm instead of against it.
→ Your engagement isn't growing despite posting regularly.
I've been exactly where you are.
For years, I was chasing trends and trying to figure out what worked, watching others grow while I stayed stuck at the same amount of followers for over two years.
I rolled my eyes every time I heard "pick a niche" and kept hopping from one strategy to another.
But you know what changed everything?
I finally developed a system that worked.
One that helped me grow 70,000 followers
in just 6 months.
What if you could:
✔ Follow a proven system that works (the same one that's helped my students grow 100K followers in less than 6 months).
✔ Create consistent, valuable content that attracts your ideal audience (without burning out).
✔ Master every type of Instagram content - from photos to Reels to carousels.
✔ Finally understand how to work WITH the algorithm (instead of against it).
The Feed Formula
That’s exactly what you’ll learn inside:
Learn the exact strategies that have helped hundreds of students accelerate their Instagram growth and build thriving communities.
Join TODAY ⟶
You don't need to invest in The Feed Formula if you are already enrolled in The BSP Model™. This course is included in the SCALE section of The BSP Model™ and is already in your Thinkific dashboard.
See the full breakdown of
The feed formula course
See the full breakdown of The feed formula course
Instagram 101
MODULE 1
Everything you need to know about setting up your Instagram account and working with the algorithm.
✔ Instagram Account Settings: Creator or business account? Same or new account?
✔ Breaking Down Each Instagram Feature: The purpose of each feature and how you can use them to communicate your brand
✔ The Magic of The H.U.B.B. Framework: Setting your Instagram up for success
✔ The Instagram Algorithm: Understanding how it works so you can use it to your advantage
✔ Setting up a successful link-in-bio
PLUS: Account set-up checklist and 8 bonus algorithm resources
Learn the ins and outs of creating consistent, highly-engaging content and skyrocketing your audience.
✔ Getting in front of the camera: Confidence & practical tips
✔ Photography: Posing, editing, and creating a cohesive feed (if you want!)
✔ Design101: How to create "thumb-stopping" graphics for Instagram in each dimension!
✔ Writing captions: 6 strategies that receive high engagement & ONE formula to write a caption that sells!
✔ Content research: Never run out of post ideas again!
✔ How to make a content calendar & post consistently
PLUS: 4 downloadable resources and 3 content calendar templates
Content Creation Basics
MODULE 2
Advanced Reels Strategy
MODULE 3
Discover how to create scroll-stopping, value-packed short form videos.
✔ Your "VIRAL" Reels strategy
✔ Filming & editing in the Instagram app
✔ Check these off EVERY time you post a Reel | How to study your Analytics
PLUS: Reels cheat sheet, Notion content calendar template, and 50 Reels hooks
Learn the secrets that have helped my students grow 100k in less than six months.
✔ The 2 main Instagram strategies you need to know
✔ What NOT to do on Instagram
✔ Taking growth action: How to GROW on Instagram & Reels best practices
✔ Taking nurture action: How to increase engagement on Instagram
✔ The ultimate hashtag strategy
✔ Learn to understand your analytics so you can always be improving your content
PLUS: 3 checklists and an analytics spreadsheet template
Growing & Cultivating Your Community
MODULE 4
In this 21 lesson course, you'll learn everything you need to know about creating consistent content and growing your audience on Instagram.
"I had 2 Reels go viral!"
"After only being partly through the course, I stopped to do everything Millie suggested, made some Reels without any going over 50 views. But sticking with it and doing the work, I had not 1, but 2 Reels go viral!"
- La'ciara
JOIN TODAY ⟶
Content Research Bank
Analytics Tracker Template
Get all your video ideas and keyword research organized in one place! This spreadsheet will become your go-to spot for planning, tracking, and optimizing your content.
Get access to my content research bank template - the exact system I use to never run out of post ideas. This customizable template helps you capture content inspiration, organize your ideas by category, and plan weeks of posts in advance.
Take a look at some of the bonus templates and resources
Content Calendar Templates
Never stare at a blank calendar again wondering what to create. These customizable templates help you plan your content strategically. You choose which tool you prefer: Notion, Trello, or Excel!
that will save you time!
Ready to do this?
Buy The feed formula today and receive…
one payment of
$497
THREE payments of
$177
JOIN now ⟶
JOIN now ⟶
✔ The Feed Formula Course - includes 21+ lessons ($997 value)
✔ Lifetime access to all future course updates at no additional cost
($1297 value)
✔ 10 checklists, cheat-sheets, and pdf downloadables to guide you along your Instagram journey
($795 value)
✔ BONUS: 4 content calendar templates and tutorials on how to set them up ($297 value)
✔ The Feed Formula Course - includes 21+ lessons ($997 value)
✔ Lifetime access to all future course updates at no additional cost ($1297 value)
✔ 10 checklists, cheatsheets, and pdf downloadables to guide you along your Instagram journey ($795 value)
✔ BONUS: 4 content calendar templates and tutorials on how to set them up ($297 value)
$3,386
valued aT:
$497
Your Price:
You don't need to invest in The Feed Formula if you are already enrolled in The BSP Model™. This course is included in the SCALE section of The BSP Model™ and is already in your Thinkific dashboard.
Ready to go beyond Instagram?
Learn more ⟶
While the The Feed Formula is great for anyone who has tunnel-vision on Instagram, as a Creator, you might have big dreams of growing beyond Instagram and making this your full-time income.
If that sounds like you, upgrade to The BSP Model™, our complete Content Creator course bundle. As part of The BSP Model™, not only will you get The Feed Formula course, you'll also get access to 8 additional courses covering everything from starting an email list, YouTube growth, landing paid brand deals, and more!
Plus, when you join, you'll become part of a thriving community of Creators, like yourself, who are currently working on building full-time businesses across multiple platforms.
If you're ready to become a full-time Creator, The BSP Model™ gives you everything you need to build, scale, and profit from your content.
And it’s my unshakeable belief that you deserve to pursue what brings you JOY.
As an online educator and YouTuber, I’ve built an audience of over 650K+ people world-wide. I teach aspiring content creators how to build and establish their own online presence, scale on platforms like YouTube, Instagram & TikTok, and profit off their dreams of creating.
At ItsModernMillie, we strive to cultivate an environment where you can live the life you've always dreamed of and reach the potential that already exists inside of you. My mission is to guide you along the path of learning how to express yourself fully through your content, in the most straightforward and simple way possible - regardless of the platform or the medium.
I’m Millie!
If you’re new around this part of the internet,
