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So you want to make $10,000 on your next course launch? Well, you’ve come to the right place.
In this post, I’m going to teach you the tips I followed to hit my first six-figure course launch as well as some mistakes I made during my first few launches that prevented me from hitting my goals.
Break Down Your Goal
The obvious place to start is to break down your goal.
If you want to hit $10,000, you need to set a price for your course and know how many students you’ll need to enroll to hit that number.
Don’t overcomplicate setting a price. Do your market research, look at other courses that are similar to yours, and set your price around that.
When I first launched my course, The Modern Influencer, I set the price to $697 because it was similar to other courses that taught the same subject in my industry.
Recently, I updated the course price to $997, because now I can say that my Instagram course is the only one that also teaches in-depth steps for making money with Affiliate Marketing, Brand Collaborations, Selling Digital Products, and other ways for Influencers to become full-time.
Typically, if your course is promising or teaching others how to make money, that will increase the overall value of the course.
So for YOU, if your course is $247, you’ll need about 40 enrollments.
Whatever the price you come up with is, do the math of how many enrollments you’ll need to hit $10,000 (or however much your personal goal is).
Now, write that enrollment goal down. And then every day leading up to your launch start your morning by writing down “I enrolled 40 new students into my course”.
Let that statement become a reality; prime yourself to believe it. Because whatever you believe, you are right.
Don’t Hide What You’re Working On From Your Followers!
My biggest mistake with my first launch was not warming up my audience properly.
I posted things like “working on a secret project” or “have something exciting in the works” and thought I was building anticipation. While I was creating some excitement through secrecy, it wasn’t priming my audience to get into the “purchase mindset”.
They weren’t invested in what I was doing because they didn’t know what it was. And because they didn’t know what it was, they didn’t know if they should even care.
By the time I launched, I was battling myself and them.
Not only was I trying to get sales, but I had to FIRST convince them, “Hey, be interested in this thing,” and once I convinced them to be interested, I also had to convince them “you need this right now, not later, now.”
It was asking too much of them in too little time.
Instead, bring them in on the entire ride.
Tell them you’re launching a course on, as an example, “Setting Up a Christmas Lights Display.” Ask them what sort of questions they would want to be answered in the course.
What to Show Your Audience When Creating an Online Course
My favorite question I ever asked my audience was, first, a poll saying “Have you ever taken an Instagram course? Yes or no?”
Then the next slide said, “For those of you who said yes, what do you WISH was in the course that wasn’t?” That question alone put me at an advantage above all my competitors because I knew the pain points that were being overlooked.
Show them in your stories when you’re scripting, when you’re filming, and when you start building it out in your course host website. Let them feel like they’re building the course with you. Then when it launches, they’re so much more invested because they got to go through all of the building with you!
Choose the Right Course Hosting Platform
When I say choosing the “right” platform, I don’t mean that there’s one that’s perfect for everyone. I just mean choosing the one that’s right for you and your audience.
That can look different for each and every one of you.
As for which platform to choose, I can only speak on the one I chose, which is Thinkfic.
When doing my research on which course host to use, I ultimately ended up on Thinkific. Not only was it the most cost-effective as a beginner course creator, but I was enrolled in other courses that used Thinkific as the host, and I really enjoyed the user experience from the student’s perspective (which really mattered to me).
Get a feel for what each platform is like from both the creator’s perspective and the student’s perspective.
Plan Your Launch Out 6 Months in Advance
This is especially helpful if you’re a solopreneur and you don’t have a team to help.
What you want to plan is:
- Promotional Emails
- Social media posts
- Launch bonuses
Your promo emails will be going out to your email list. If you don’t have one yet, do that now.
You can create a “course waitlist” and put that in your bio until you launch. That way you have warm leads or people who are interested in buying from the very beginning.
Social Media Posts
You’ll want to plan these in advance too.
Make a combination of educational posts featuring information you’ll have in your course and posts about the course and the launch.
On the topic of launching, that leads me to the next things you should plan: a webinar and launch bonuses.
Launch Your Course as a “Live Launch With a Free Webinar”
Combine the launch with a free webinar and with other bonuses and exclusivity.
This is the best combo I’ve seen when it comes to getting the best results and the most sales.
So your live launch means you show up live, every day, getting as many sales as you can within a limited amount of time. People have to join during that time frame or they lose the opportunity (hence exclusivity). I typically do 7 days.
During these 7 days, you’ll also be teaching a free webinar. This is a 1-hour class that actually teaches something (related to your course), and then at the end, you will pitch your course as a “next step”.
A LOT of people do webinars that also sell their courses, so you want to STAND OUT.
How? Teach good stuff!
Be generous with tips and teach an actionable transformation where someone could walk away from your webinar and see results (whether they take your course or not).
On top of that, I also offer exclusive BONUSES during launch week. This makes it more exciting and enticing for someone who is on the fence about joining.
A bonus that performed really well for me was offering 30 Instagram Audits to the first 30 people who joined my course. This showed scarcity and almost guaranteed me 30 sign-ups.
Another offer that created high demand was “anyone who joins during this weekend will get a group coaching call with me”.
Think about templates or bonus video trainings that you can create to offer as bonuses. It doesn’t just have to be something that takes away your time (although, that will probably yield a greater turnout).
This is why planning your launch months in advance helps because you have time to create these bonuses.
Create Payment Plans
While there are pros and cons of having payment plan options, this one thing alone has dramatically increased my amount of student enrollments.
As I mentioned before, The Modern Influencer is $997. But not everyone can invest that in one payment, that’s a big ask!
So I have two payment plan options. They can join at 3 payments of $347 or 6 payments of $197. I’ve noticed that most new student enrollments choose either the pay-in-full option or the 6-month payment plan!
This opens the door of opportunity for people to properly budget and pay off the course over time.
Now, I will say with having payment plans, you have to make sure those payments are going through every month.
I have someone on my team whose role is to reach out to students whose payments have failed and make sure the payment goes through so they can maintain access to the course.
That’s something to keep in mind.
Automate as Much as You Can
Create systems to automate emails to send out, automate those bonuses to send out, and enrollment emails, etc. All of these things help you save SO MUCH TIME and sanity during your launch week.
If you need an extra hand, hire someone like a Virtual Assitant to help for a period of time.
Launches are exhausting and won’t realize how exhausting they are until you’re done. Protect yourself and your mental health by automating and hiring help.
Once you’ve applied all these tips and have it all planned out, you’re on your way to having a great, successful course launch.
And I can’t wait to hear all about it. Let me know how it went in the comments!
Follow your joy!