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How Much to Charge for TikTok Collaborations

January 27, 2025

If you’re a content creator wondering how much you should charge for TikTok collaborations, this post is for you!

In this post, I’m helping you know how much to charge for TikTok Collaborations – as part of an ongoing series to help creators start making money from their channels.

How much should you charge for a sponsored TikTok post? Is there some sort of formula that you can follow to set your rates when doing brand collaborations? 

Technically, no. 

I’ve talked before in this post for Instagram and this post for YouTube, about how there aren’t any industry standards for collaboration rates. The reality is, no one knows how much to charge. We’re all just making the numbers up as we go along. 

BUT – if you want a formula, guideline or starting point for how much to charge TikTok collaborations, this post is for you.

As always, if you’d like to watch instead of read – click the video below.

DISCLAIMER: Links included in this post might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me so I can continue to provide you with free content each week on my blog and on my YouTube channel!

How to Set Your Rates on TikTok

In this post you’re going to learn:

  • The three main types of sponsored videos brands are typically interested in when it comes to TikTok Collaborations
  • When you can/should start charging
  • A formula for calculating your rates on TikTok

And stick around until the end because I’ll be sharing what I currently charge for TikTok brand deals. 

Now, let’s get into it!

When can you start charging for TikTok Collaborations?

When you start charging for TikTok collaborations is up to you!

I believe that the industry standard should be centered around creators getting paid. You deserve to be paid for your work, platform, image, time, gear invested — all the things. 

You might be thinking, “well not lil ‘ol me, I only have 100 followers.” But if a brand is asking anyone to create marketing material for them to use and profit off of… that person should be getting paid whether they have 0 followers or a million followers. 

That’s why I think there’s no benchmark that you have to hit before you can start landing paid brand deals. When you start charging, is completely up to you. 

I also don’t fall into the camp of creators who say you should never do a free partnership. If you have 0 experience making videos or doing collabs, you can absolutely do free partnerships to build up your experience and portfolio. 

Yes, I know that other people may disagree with this advice, but doing some free partnerships in the beginning helped me a lot. I was able to gain experience, understand the collaborative process and even gain the confidence I needed to start charging. 

But my guess is that you found this post because you’re at the point where you know you should be paid. 

You’ve got the experience, you’ve built up your portfolio, you’re ready to be paid.

Three Types of Brand Partnerships on TikTok

There are typically three types of videos that brands are looking for on TikTok. These are: 

  • TikTok Integration – typically a more “casual shoutout” style of collaboration on TikTok, where the brand or product is mentioned in a moment of your video, but it’s not the focus of the whole video. 
  • Dedicated TikTok Video – this means the entire video is about that brand or the product they’ve sent to you.
  • UGC Videos – UGC is when a brand wants you to create a video for them to post on their own TikTok. You don’t have to post anything.

I have plenty of resources about UGC, including how to become a UGC Creator and how to charge for UGC, so make sure to check those out. 

Going forward in this post, we’re going to focus on how much to charge for TikTok Collaborations: Integrations and Dedicated TikTok Videos.

Finding Your TikTok Engagement Rate

The formula that we’re going to be using to determine our collaboration rate on TikTok is based on your engagement rate. So let’s start there. 

To calculate your engagement rate on TikTok, we’re going to use the TikTok Studio App. 

Take your total engagement and divide it by the number of followers that you have, then times that number by 100 – and that will be your engagement rate.  

(To get your total engagement, you need to add up the likes, comments and shares that you’ve gotten over the past 28 days.)

My total engagement over the past 28 days is:

  • 1,021 + 110 + 256 = 1,387
  • 1,387 / # followers (40k) = 0.034675 
  • 0.034675 x 100 = 3.4675 
  • Engagement rate is 3.5%

Now that we have this number, we can use our main formula to calculate our rates.

Calculating Your TikTok Base Rate

Now that you have your engagement rate, let’s use this formula to calculate how much your base rate would be for a TikTok Integration (this base rate will help you start to understand how much to charge for TikTok Collaborations).

What’s your base rate? Your base rate is your follow number times your average impact level. It’s the base rate that you would charge, before taking into account any contract terms.

Typically you wouldn’t tell a brand your base rate. That is just for you to know because every partnership is going to look different depending on what the brand is asking for in the contract. 

Wondering what your average impact level is? Your average impact level measures your platform engagement, collaboration experience, industry impact and your overall expertise in your niche. All of those things are important to factor into your pricing. 

This is how we’re going to calculate your average impact level: 

  • Engagement rate: 0 <1% ; 1 1-2% ; 2 3-4% ; 3 5-7% ; 4 8-9% ; 5 +10% 
  • Collabs experience: 0-5
  • Industry impact: 0-5
  • Expertise: 0-5

Example with 10,000 followers:

  • Engagement = 4
  • Collab experience = 2
  • Industry = 1
  • Expertise= 4

4 + 2 + 1 + 4 = 11 / 4 = 2.75%. (If you’d like to see an example of me working through this, watch this video at 8:22.)

Now that we have our average impact level, let’s take this over to our formula.

Formula for How Much to Charge for TikTok Collaborations: 

follower number x average impact level + contract terms = your BASE rate.

10,000 * 0.0275 = [$275 + contract terms] = base rate for an integration. Then if you want to calculate your base rate for a dedicated TikTok video, you’re going to take the number above and multiply it by 1.5 or 2. So for example, you could take $275 x 2 = $550 + contract terms will be your base rate for a dedicated TikTok collaboration. 

OK, we’re not done yet. This is your base rate. This is not the number that you tell brands. You still have to add in the contract terms – aka the other deliverables or add ons that brands request from you (or that you might find hiding in your contract.)

Organizing Brand Collaborations

With so many moving parts, how can you organize your TikTok Collaboration to make sure that you’re getting paid on time for the work that you’re doing? 

I know this is a lot of information to keep track of – and too often I hear stories from my students of misunderstood contract terms and missed payments that often happen due to a lack of organization. I personally organize my brand collaborations through Rella. 

To make your life even easier when it comes to brand deals, organizing your content, getting revisions from brands and so much more, my team and I use Rella. 

Full disclosure: I am an advisor for Rella. I use the platform and each quarter I give my feedback to the owner, Natalie. 

There are a million reasons why I love Rella – and Natalie is one of them. She is a YouTuber and Creator herself, so she KNOWS what it’s like to juggle multiple platforms and brand collaborations at once. She’s turned her experience into a software that makes it easy for solo creators. 

Within Rella it’s super easy to track the status of your content – and you can share a link directly to the brand, which they can give you feedback on. Which means nothing lost in email, you and the brand can see each post and comment, directly in Rella. 

If you’d like to see an example of what my Rella Dashboard looks like, watch this video – at 10:15. And if you’d like to give Rella a try, there is a 14-day free trial which you can sign up for here

So, if you start feeling overwhelmed by the many things you need to keep track of with brand collaborations on TikTok, give Rella a try!

Contact Terms for TikTok Brand Collaborations

OK, contract terms. It’s time to talk about them. 

Contract terms are a big deal for any brand collaboration. You don’t want to forget about them – because they’re the piece of the contract that ensures you’re getting paid to the dollar value that you’re contractually providing to the brand. 

What goes into ‘Contract Terms’ and how do you calculate them?

Step one, make sure you have a contract in place.

Whether a collaboration is free or paid, you should be signing a contact. This is going to protect both parties, and keep everyone accountable for what they’re promising to provide. 

And before you ever sign a contract, you need to read through it carefully and understand what you’re legally agreeing to. There are often things slid into a contract that you should be paid more for, that the brand won’t mention over email. 

The most common add-ons I see for TikTok Collaborations are:

  • Usage rights 
  • Exclusivity 
  • Link in Bio

Let’s talk about each of these a bit more.

Usage Rights

This is a term commonly found in contacts that states who owns the deliverable and what they are allowed to do with them, while they own them. 

Brands are typically looking for some sort of usage rights. This means not only do they want you to post the video you create, but they might want to post it too. And if they want to post it, or use it for their own marketing – you can charge extra for that. 

There are typically four types of usage rights, but to keep things simple, I’m only going to cover the two most common ones that brands look for on TikTok. 

  • Organic usage: means the brand can repurpose your content on their organic media channels with no ad spend being put behind your content (IG, YT, TT)
  • Paid: the brand can use your content to run paid ads like whitelisting, blacklisting, and general ads. An example of this can be found when you’re scrolling on TT and see “sponsored” on a post. 

How do you charge for Usage Rights on TikTok?

Organic Usage Rights: The Industry Standard usually includes 1-3 months of organic usage rights in the base rate. Then you can charge 10% of your base rate for any additional month. 

Remember that these things should be open to negotiation. If you offer brands 3 months of usage rights, but the contract is asking for 12 months – you can either charge for the additional 9 months, or ask the brand to reduce that in the contract to 3 months. 

Let’s say you include 3 months or usage but the contract says that you can negotiate. 

  • $550 (dedicated) x .10 = $50 per month
  • 50 x 9 months = $450
  • $550 + $450 = $1,000

Paid Usage Rights: These are never included in your base rate. Brands should always be paying you for paid usage. If a brand wants to run ads to content you’ve created, you should be charging an additional 20-30% for every month that the ad will be running (per deliverable). 

For example, if you charge $550 for your base rate, and the brand wants paid usage rights to post that for a year, 20% of your price is $110 for each month. 

So $110 per month of paid usage ($110 x 12 = $1,320).

That means your base rate $550 PLUS your usage rights fees ($1,320). The number you would tell the brand would be $1,870 for what they’re asking. 

How do you decide between 20% and 30% for paid usage rights? That’s up to you. For me, if a brand is running ads under their own brand name, I charge 20%. If they state they’ll be using a video for whitelisting, I charge 30%.

Whitelisting: Allows a brand access to put ad spend behind your post and boost it to more audiences (the ad looks like it’s coming from your profile).

Exclusivity

Next up is exclusivity. This states that you are promising to not work with any of a brand competitors for X amount of time. 

Let’s do an example. If you work with Stanley for a partnership talking about their cups, they would probably include a line in the contract stating that you can’t work with Simply Modern. 

Ideally, the brand should like specifically who their competitors are in the contract. You can also ask them to list them, if you don’t see it.

How do you charge for Exclusivity on TikTok?

Again, there is a bit of an industry standard for exclusivity. The industry standard is usually one month (or 30 days) for an additional charge. But if they want exclusivity for longer than that, you can charge your base rate for each additional month that they want. 

If that brand wants 3 months of exclusivity for a TikTok Collaboration:

  • 1 month is included. Add $550 on the other two for the total
  • $550 x 2 = $1,100
  • $550 (your base rate) + $1100 = $1650

Link in Bio

Lastly, this is when the brand is asking you to use a specific link in your bio for a specified amount of time. If the brand is OK with me including their link in my ‘Link in Bio’, I’d just charge them an additional $75 for 15-30 days after posting. That’s no biggie for me. 

But if the brand wants me to completely remove MY link and replace it with theirs, I’d charge more for that. 

How much you charge for ‘Link In Bio’ TikTok Collaborations is up to you, because it depends on what’s at stake when you remove your link. For example, my link generates about 300 people a week to my digital products. So I might charge them $100/day simply because it hurts my typical income. 

At the end of the day, you’re the business owner. You can set your own rates and charge whatever you want. If you work your way through this formula and you don’t like the number you get – you don’t have to use it. You can do what most people do and pick a number out of thin air! 

This is just a guide, to help you understand what you can charge for various sponsored posts on TikTok.

The BSP Model

I know we’ve covered a lot in this post, so if you’re feeling overwhelmed or excited and want to learn more about brand collaborations and you want to master the art of negotiating brand collaboration, I want to let you in on my most comprehensive course on the market: The BSP Model

This is a bundle of 9+ courses, structured in a proven 3-part framework: Build, Scale and Profit. 

With the strategies taught in The BSP Model, I’ve helped students land $10,000 brand deals, get featured on the shelves in their local grocery store, work with brands like Netflix, Ninja, Bounty, GNC and Callaway, and completely replace their 9-5 job to be a content creator full time. 

If you’re someone who is ready to financially invest in your online education, I want to personally invite you to The BSP Model. It’s everything I wish I had when I started my business. And it’s the ultimate way to make sure 2025 is the year you finally go full-time as a creator. 

I genuinely love what I do. I love helping creators and influencers grow their brands. I’m so proud of THE BSP Model. It’s honestly one of my favorite things I’ve ever created. 

ALRIGHT. Now, for full transparency, this is how much I charge for TikTok collaborations. 

My Rates on TikTok: 

  • 1 x Integrated TikTok = $1,500 USD
  • 1 x Dedicated TikTok = $2,500 USD

Thank you so much for being here! I hope you’ve walked away with a good understanding of how much you can charge for TikTok Collaborations. If you’d like a breakdown on Instagram or YouTube, I have those as well.

I’ll see you in the next one. Follow your joy!

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