How To Repurpose Content & Juggle Multiple Platforms (If You Need To)
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These are some of the questions I get most often:
“Should I post to multiple social media platforms? If so, how can I juggle multiple platforms?”
“How do I repurpose my content?”
“Which tools should I use to save time and sanity?”
I hear you. I have a strategy for you. Let’s get into it.
How To Find Whether You Should Post To Multiple Platforms
Before I teach you how to repurpose your content to post to multiple social media platforms, let’s first see if you should even post to multiple platforms.
New Content Creators
If you’re new to social media and you’re ready and excited to jump in full-time, I suggest starting on just one platform.
That might be controversial. But I believe you should pick one and go all in.
If you’re brand new and start on YouTube, TikTok and Instagram, that’s three different algorithms you’re trying to figure out simultaneously.
You only have 33% of your time and energy to devote to each platform. Not to mention, when a video blows up on YouTube, but not TikTok, it can make stargazing even more confusing for new content creators.
It becomes a lot.
So, that’s why I say to start on one platform and master it!
You don’t have to be everywhere at once. You don’t have to like Instagram and TikTok and YouTube and Twitter and on and on. If there’s only one platform you like, stick with it and you can still see a lot of great success.
Then when you start to see some traction on that one platform and you understand the algorithm, you can comfortably expand to a second and then a third platform.
Still Not Seeing Success?
Now, if you’ve tried this and you’re still not seeing success, I’d suggest retuning your strategy on that platform.
There are plenty of tips you can find online, whether it’s through YouTube, blogs or courses.
That’s why I created an all-new Social Media Course for those of you struggling to nail your desired platform(s).
It’s called The BSP Model, for Build, Scale and Profit.
The soft launch of my course is already full, so right now, all you’d be committing to by signing up is joining the waitlist for when I relaunch the course.
In the meantime, feel free to look at my other social media tools and resources (including free downloadables!) so you can start growing.
Repurposing Content To Multiple Platforms
Okay, so what if you already have success and want to branch out to another platform? Or maybe you read my advice and still want to start on multiple platforms.
How exactly do you repurpose that content for each platform?
Let’s start by asking what is the piece of content you’re starting with.
Depending on that piece of content, the way you repurpose is going to look different for everybody.
Are you starting with long-form video content? Podcast episodes? Pictures or graphics? Videos you have currently sitting in your phone’s photo album?
All of those different starting points mean you’ll have to take a different action on repurposing that content.
Side note: I don’t mention it in all of these methods, but for scheduling and posting, I use a third-party scheduling tool. It’s completely up to you which tool you prefer, but I’m a die-hard Metricool fan. So any tool-specific steps in each method will be pertaining to Metricool. (If you don’t use any scheduling tools, you can get a 15-day free trial on Metricool with code: MODERNMILLIE.)
But if you prefer other tools like HootSuite or Buffer, you can still use these methods. However, your settings will look different, so follow along the best you can.
Repurposing Videos You Already Have Waiting To Be Posted
Let’s say you’re starting with a video that hasn’t been uploaded anywhere yet, and you want to post it to multiple platforms at once. What do you do?
This is where Metricool (or your preferred platform) comes into play.
Head to the “Planning” section to schedule a Reel to post (it will post as a TikTok and YouTube Short as well).
Now, when do you schedule it? With Metricool’s planning & scheduling tool, I’m able to see the times my audience is most active, shown by darker shades of red on the calendar (see image below).
I typically prefer to choose a time 1-2 hours before the peak time. Referring to the picture above, you see that Wednesday at 6 a.m. is a peak time, so I’ll choose to schedule it for either 4 or 5 a.m.
Once you’ve chosen your time, upload your video and double-check that:
- It’s scheduled to post on Instagram and is set for Reels (not “Post” or “Story”)
- TikTok is turned on
- YouTube is turned on and set for Shorts (not “Video”)
(Note that auto-schedule to Reels is currently only available for Business Accounts. If you don’t use a Business Account, you can set it to remind you to post the video at your desired time.)
Then add your caption and hashtags and you’re good to go for Instagram and TikTok!
If you’re also posting to YouTube, you can (and should!) select all your normal YouTube settings within Metricool. That way, your video is already optimized to grow on YouTube once it’s posted.
This means write your YouTube Shorts title, choose your video category, set it to “Not for kids” if it’s not and add your tags.
Finally, select “Save”, then “Save as auto publish” and your video is set to post for you!
Repurposing a Long Form Video Into Multiple Short Videos
Okay now, let’s say you’re starting with a long-form YouTube video that’s already been posted. What do you do?
To turn that long video into multiple short-form videos suitable for TikTok, Reels and Shorts, there’s this amazing tool called Munch. (You can use code MODERNMILLIE for a free trial.)
Once you create your account, you can start a new project. When selecting which platforms you’ll be uploading to, be sure to have “YouTube Shorts” selected if you plan on posting to Shorts.
This way, you’re telling Munch you need the clips to be under 60 seconds. You can always repurpose the video to Reels or TikTok from there.
After that, paste the link to your video you wish to cut into multiple short clips and choose the style of text/subtitles you like.
Lastly, before getting your clips, finalize your settings along with a title for your project.
Now, you can finally look through the clips they’ve edited for you. A cool feature of Munch’s is their searchability score and coherence scores. If you find a few clips that are searchable and coherent, that’s a winner.
If you’d like, you can also watch their edited clips and edit anything further. You can trim the intro/outro, edit the crop, adjust the aspect ratio, change the subtitles and even have Munch auto-generate a caption and hashtags.
Then when you’re ready, export the clip for the correct platform and you’re good to go! Way better than manually creating TikToks, Reels and Shorts from long videos, and still effective!
Repurposing Existing Short Form Videos to a Different Platform
What about having a TikTok that you want to put to Instagram Reels and Shorts or vice versa?
Let me show you two options: one for my laptop lovers and one for my phone people.
If you want to repost a Reel to TikTok using your phone, you’ll first need to copy the link to the Reel within your app.
To do that, press the three dots on the top-right of your Reel then select the “See where to share and copy link” option. Copy the link, open your phone’s web browser and open snapinsta.app. Paste the link in snapinsta.app and you’ll be able to download that video without the Instagram watermark.
To repost a TikTok to Reels or Shorts, you’ll follow the same instructions in the TikTok app. The only difference is you’ll instead paste the link to snaptik.app.
Note that after downloading the watermark-free videos, they’ll be saved into your phone’s File app. Save those to your camera roll and get to repurposing wherever you please!
Now for you laptop loyalists out there, the best way to repurpose your content is with repurpose.io. It’s not a free tool, but you plan on reposting a lot to multiple platforms, it may be worth it. Start with their 14-day free trial to test it out.
What you do is connect your social medias and create “workflows”. With these workflows, for example, you’ll tell the app that whenever you post to TikTok (within the app), you want that video to automatically get posted to Instagram Reels. When you create that workflow, the app will do the repurposing.
I don’t personally use repurpose.io that much, so I haven’t fully wrapped my brain around it, but I wanted to present it as an option since I know it’s a very popular tool amongst Content Creators.
Start Repurposing That Content!
Being a multi-platform Influencer isn’t for everyone.
But if that’s the road you decide to go down, having a content repurposing strategy is essential. I hope these tips and methods help.
Now, if you want to see a full breakdown of how to turn 1 piece of content into 10 pieces of content, check out my post on creating a content funnel. I go over how to repurpose your YouTube videos into emails, podcasts, reels, and more.
Or, just start with the tips and methods we just went over! Either way, I’d love to hear your thoughts and favorite methods.
Follow your joy!